Van Go is a start-up UK business in its early stages of development. Serving take-away Dutch style chips (not using Sunflower oil!) and mayonnaise from a fleet of stylish and distinctive van kitchenettes - pitched at key locations in and around London and selected festivals. We were asked to develop the name and brand identity.
The name is a play on the iconic Dutch artist, adopting the American pronunciation, befitting the proposition perfectly - serving take-away Dutch style chips and dips from a van to go. The strength behind the name alone is unique and highly memorable which in-turn is likely to create a buzz on the social media scene and build a community following.
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©2018 Andrew Hamlet: Progressive Branding